Sheffield man changes his name to Joe Lycett after comedian changes name to Hugo Boss
3 March 2020, 13:28 | Updated: 4 March 2020, 18:14
Mark Rofe has unofficially taken up the comedian's former name after Lycett changed his to Hugo Boss in support of small businesses.
A Sheffield man has changed his name to Joe Lycett after the comedian changed his own name to Hugo Boss.
It all started when the 31-year-old - The 31-year-old comedian - who is set to take part in a new series of his comedy consumer show Got Your Back on Channel 4 - took to Twitter this week to reveal he'd changed his name by deed poll to "Hugo Boss".
It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy. (2/2) pic.twitter.com/IlDoCrfmaO— Hugo Boss (@joelycett) March 1, 2020
Now a Twitter user has gone one further, claiming to have changed his own name to Joe Lycett in honour of the star.
Taking to the platform, the joker - whose name was formerly Mark Rofe - said: "I think @joelycett is a great name, and since he's now surrendered it and changed it to Hugo Boss, I thought I'd change my mine to Joe's. I couldn't have a world without a @joelycett".
I think @joelycett is a great name, and since he's now surrendered it and changed it to Hugo Boss, I thought I'd change my mine to Joe's.— Joe Lycett (@iamrofe) March 2, 2020
I couldn't have a world without a @joelycett https://t.co/4OKpTTys9P pic.twitter.com/CAL7U3T6RR
Speaking to the Metro, he said: "I think what Joe (Hugo) did was brilliant. I’m a big fan of his comedy and the work he does, so when I saw he had changed his name to Hugo therefore surrendering his former name Joe Lycett, I thought it I would change mine to Joe’s."
However, not all is as it seems.
The prankster, who is also known for buying a billboard in Manchester in order to secure a date, has only made an un-enrolled deed poll so far, and would have to apply to the Royal Courts of Justice to get it done officially. Apparently it only costs £36, so don't start getting ideas...
Watch Joe Lycett explain why he changed his name to Hugo Boss here on the Victoria Derbyshire show:
This is Hugo Boss... the comedian formerly known as @joelycett.— Victoria Derbyshire (@VictoriaLIVE) March 2, 2020
This morning he came to tell @vicderbyshire why he's changed his name by deed poll.https://t.co/DfXhuSFWaB #VictoriaLIVE pic.twitter.com/KkUsauQsnJ
Meanwhile, the comedian has recently shared an update, which reveals he applied for a trademark under the name Boss La Cease en Desiste, told Hugo Boss that their opposition period has ended.
Hi @HUGOBOSS, Hugo Boss here. Forgot to mention something! Last year I applied for a trademark for 'Boss La Cease en Desiste'. FYI: the opposition period for this ended on 27th Feb - did your cease and desist get lost in the post?! Either way I can now legally launch. Whoopsie! pic.twitter.com/dFBGh5YsRj— Hugo Boss (@joelycett) March 3, 2020
We look forward to seeing what the comedian is set to release under the Boss La Cease en Desiste name.