Joe Lycett releases hilarious "statements" as Hugo Boss as he continues to troll the fashion label
2 March 2020, 18:09 | Updated: 2 March 2020, 18:20
The comedian and presenter changed his name to the mens' fashion brand in support of small businesses who have "'BOSS' or similar" in their name.
Joe Lycett has released a series of hilarious statements after changing his name to Hugo Boss.
The 31-year-old - who is set to star in a new series of his comedy consumer show Got Your Back on Channel 4 - took to Twitter this week to reveal he'd changed his name by deed poll to "Hugo Boss" and explained he'd be launching a "brand new product" under the name.
So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word 'BOSS' or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding. (1/2)
— Hugo Boss (@joelycett) March 1, 2020
It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy. (2/2) pic.twitter.com/IlDoCrfmaO
— Hugo Boss (@joelycett) March 1, 2020
After his shocking announcement, the comedian and presenter took to Twitter to write: "I have had a lot of press requests for statements today. I will now make a number of statements which I REALLY hope do not get confused with the opinions of @HUGOBOSS. Just to clarify these are the statements of Hugo Boss, not of Hugo Boss."
I have had a lot of press requests for statements today. I will now make a number of statements which I REALLY hope do not get confused with the opinions of @HUGOBOSS. Just to clarify these are the statements of Hugo Boss, not of Hugo Boss.
— Hugo Boss (@joelycett) March 2, 2020
The ridiculous statements, which followed included: "Hugo Boss microwaves fish in the office," and "Hugo Boss has a smelly bum bum" and ended with: "And finally: Hugo Boss loves comedy consumer shows that stand up for small businesses who were issued cease and desist letters from multi-national corporations."
See Lycett's humorous tweets below:
Hugo Boss microwaves fish in the office.
— Hugo Boss (@joelycett) March 2, 2020
Hugo Boss has a smelly bum bum.
— Hugo Boss (@joelycett) March 2, 2020
Hugo Boss doesn’t say 'anyway', he says 'anyhoo'.
— Hugo Boss (@joelycett) March 2, 2020
Hugo Boss doesn't flush unless it's his own house.
— Hugo Boss (@joelycett) March 2, 2020
And finally: Hugo Boss loves comedy consumer shows that stand up for small businesses who were issued cease and desist letters from multi-national corporations.
— Hugo Boss (@joelycett) March 2, 2020
