The Beatles: The White Album
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Steal This Album! Great Record Sales Gimmicks
2. The Beatles: The White Album
Designer Richard Hamilton said that the famous serial number printing on The Beatles' self-titled album was meant to be ironic. That doesn't stop a roaring trade in the lowest-numbered copies in auctions of course. Ringo had Number 1 and it recently sold for £600,000 at auction. Copies signed by John and Yoko, like the one on the left, are worth few quid, too.