VIDEO: Chris Moyles reveals his "John Lewis Christmas ad" prank
9 November 2018, 10:35 | Updated: 15 November 2018, 13:08
The Radio X presenter was behind the 'leaked' footage, which sparked widespread speculation about the festive ad.
Chris Moyles has revealed himself as the prankster behind the 'leaked' John Lewis Christmas ad.
Earlier this week, a clip emerged on social media which appeared to mimic the department store's iconic and much-loved festive adverts and suggest that Elton John's Rocket Man could be this year's song.
The 16-second teaser opened with a beautifully decorated Christmas tree adorned with a Rocket Man-themed decoration, before panning to a mystery piano player what looked like an animal costume.
See his short reveal clip above.
Watch Chris reveal the news live on air here:
You can watch the GENUINE John Lewis Christmas ad for 2018 featuring Elton John right here:
News outlets from all over the UK reported on the mysterious clip, but today saw the Radio X DJ confirm that he was in fact responsible for the hoax, and share a reveal a video which sees him as the mystery piano player dressed in a Donald Duck outfit.
Watch the reveal in our video above.
It looks like even John Lewis themselves have seen the funny side, responding to Moyles on Twitter: ".@ChrisMoyles thanks for auditioning for our 2019 Christmas advert. You've got it! See you next year!"
Listen to The Chris Moyles Show weekdays from 6.30am - 10am and Saturdays from 8am-11am on 104.9FM in London and 97.7FM in Manchester.