WATCH: What Happens When Your Joke Falls Flat On Live Radio?

29 April 2016, 11:15 | Updated: 2 August 2017, 10:46

Dominic Byrne Chris Moyles Show 29 April 2016

It happened to Dominic Byrne this very morning. Watch and cringe.

It was all going so well... Chris and Dom were telling Pippa a VERY BELIEVABLE, HONEST story about their time as "fashion students", when Dom had to go one further. Get ready to laugh... or not.