WATCH: This Advert Was Banned For Being Irresponsible...
21 December 2017, 10:35
The high-octane advert was deemed "harmful" by the ASA.
A Superdry advert has been banned by the Advertising Standards Authority for being "socially irresponsible".
Watch the ad above and decide with yourself.
The promo for the clothing brand sees a free runner Harry Gallagher walking along a steel girder at a great height above a city landscape without the use of ropes or a harness.
The wording alongside the video, which was posted on Facebook during October, read: “To celebrate our range of jackets, we’ve worked with a team of extreme creators and asked them to put their favourite jacket to the test to find the jacket that gets them through. First up, Nightscape and the jacket that gets you high. Try the jacket, but don’t try this at home”.
It now however just reads: "This is the Jacket".
The ASA, who called the advert "socially irresponsible" said in a statement: “The ad must not appear again in the form complained of. We told Superdry to ensure their advertising did not condone or encourage an unsafe practice.”
As Gloucestershire Live reports, the brand defended their decision to use professional parkour and free running athlete, arguing “that the mere depiction of an athlete undertaking a risk based activity did not encourage the activity and should not be seen as socially irresponsible”.
Do you think the Superdry advert should have been banned? Would it encourage you to have a go?
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Photo and video credit: Facebook/Superdry