The Best And The Worst Tracks In John Lewis Christmas Ads
9 November 2017, 16:34
As the nation waits for the annual dose of festive cheer from the department store, let’s look back at the big tunes that have featured in previous years…
The 2017 John Lewis Christmas Advert is due on your TV screens any day now, and the annual unveiling of heart-string-tugging festive cheer has become as much a seasonal tradition as carols, turkey and having a whacking great tree in your front room.
Plenty of people are forecasting what the theme will be and which famous tune will be covered - Twitter has been going into meltdown with speculation and people think they’ve spotted what appears to be a teaser campaign.
So, before we get set for Christmas 2017, let’s look back at the previous entries. Which ads got the mix of tune and visuals right? And which ones are we struggling to remember?
2011: Slow Moving Millie - Please Please Please Let Me Get What I Want
Little boy can’t wait for Christmas, soundtracked by a piano cover of Morrissey’s plea for self-gratification. Hard to mess up a Johnny Marr tune and we’ve all been excited for Chrimbo haven’t we? Lovely stuff.
2012: Gabrielle Alpin - The Power Of Love
This snowman-based travelogue is backed by a nice cover of the Frankie Goes To Hollywood Christmas classic. Nice sentiment, lovely song.
2015: Aurora - Half The World Away
The Oasis b-side immortalised as the theme to TV’s The Royle Family gets a makeover. The advert looks like a lost scene from The Mighty Boosh, featuring an old man on the moon who doesn’t look like he’s getting any pressies this year.
THE NOT BAD
2009: Taken By Trees - Sweet Child O’ Mine
An OK cover of the GN’R classic by Concretes singer Victoria Bergsman. The idea behind the ad was pretty funny too.
2013: Lily Allen - Somewhere Only We Know
The singer covers the Keane favourite with surprisingly effective results. The visuals left people bemused, though. Animals don’t have Christmas! Do they?
2014: Tom Odell - Real Love
Penguin and boy get together as the floppy-haired piano player covers a pretty obscure John Lennon demo that was later tinkered with by the surviving Beatles.
AND THE NOT SO GOOD…
2007: Prokofiev - Morning Serenade from Romeo and Juliet
Before the John Lewis ads really hit their stride, the original commercial used this classical piece as a backdrop for some shadow-based fun. A nice tune, but we want breathy acoustic covers of classic bangers, come on.
2008: Anon - From Me To You
A low-fi version of a sprightly Beatles tune, but a bit too cute for our taste. Recorded by John Lewis employees, apparently, and the first appearance of the now-familiar cover version.
2010: Ellie Goulding - Your Song
A solo piano cover of a song that was already a solo piano performance. COME ON, ELLIE. The ad wasn’t that memorable, either. What would Sir Elton say?
2016: Vaults - One Day I’ll Fly Away
Did you buy one of the soft toys? This cover of Randy Crawford’s 1980 mega-ballad seems like an odd fit.