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13 September 2017, 14:29 | Updated: 19 September 2017, 18:44
Some have criticised the show for setting a bad example for children, after the comedian was seen hiding in a fridge.
Despite Great British Bake Off's move to Channel 4, it's been widely well-received by audiences old and new.
But some fans weren't happy with a skit which involved new presenters Sandi Toksvig and Noel Fielding, seeing the Mighty Boosh star coming out of a fridge.
See it here:
Despite the moment clearly being scripted for comedic value, some didn't take kindly to the gag online, slamming Channel 4 for setting a bad example to children.
#GBBO Great British Bake Off - Noel Fielding hiding and being shut in a fridge by Sandi Toksvig. Great message to all the kids watching.— Wayne Martin (@waynem207) September 12, 2017
#Channel 4. Bake off. What a good example for children. Noel Fielding climbing inside a fridge and closing door.— Bill Cunningham (@NaeNumpty) September 12, 2017
Really disappointed that bake off just showed a presenter being shut in a fridge! Not a great child safety tip!!— Lorraine Howie (@Loz232) September 12, 2017
It's not all been bad, however, with a lot of love being shown for the star over the weeks.
Noel Fielding's vibes are so calming and reassuring I feel like he'd be a good person to talk about life with at 4am on a rooftop u kno— zannah (@notjustblondee) September 5, 2017
I actually really like Noel Fielding as a bake off presenter pic.twitter.com/FYrRAUddlk— Livv Humphries (@_livhumphries_) September 12, 2017
I love Noel fielding being in bake off pic.twitter.com/0CSjRzmHW3— HB (@letsgetlosttt) September 12, 2017
Lead photo credit: Credit: Dominic Lipinski/PA Archive/PA Images