Amy Hunt: British athletics star reiterates need for 'role models' after Sydney Sweeney advert backlash

15 September 2026, 08:13 | Updated: 15 September 2026, 09:36

Amy Hunt fears Sydney Sweeney's controversial betting advert could become a "barrier" to young girls wanting to play sport.

Sweeney's new advert for American betting company Novig, which features the Euphoria star wearing little to no clothing and covering herself with sports equipment, has received a significant backlash from the female sporting community.

Hunt had already hit back by telling the Hollywood actress that "this is what women in sport look like" after finishing fourth in the 200m at the the World Athletics Ultimate Championship in Budapest at the weekend.

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