NME To Go Free From September
6 July 2015, 13:12
The iconic music magazine, which has been around since the 1950s, is going free in a bid to boost its circulation.
NME has joined the ranks of print magazines that have gone free in a bid to boost falling sales. Owners Time Inc UK says that the New Musical Express will be free of charge from September, with 300,000 copies given out each week.
The title currently sells around 15,000 copies each week and Marcus Rich, head of Time Inc, says the move is designed to bring "NME to an even bigger community for our commercial partners".
The magazine will be given out at schools and university campuses as well as public transport stations.
Editor Mike Williams said the plan "doesn't mean leaving print behind, but it does mean that print has to change." The launch date has been set at 18 September, with an increased focus on "film, fashion, television, politics, gaming and technology".