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8 December 2016, 13:17 | Updated: 8 December 2016, 13:28
The Human singer-songwriter has won the coveted prize.
Rag'n'Bone Man has been announced as the winner of the BRITs Critics' Choice 2017.
The singer-songwriter, whose real name is Rory Graham, has beaten stiff competition from fellow nominees Dua Lipa and Anne-Marie to take home the prize.
Speaking about the honour Rory said: "I thought they had made a mistake. I was up against two pop giants. It's bloody brilliant! I'm crazy happy. Proper massive grin".
The Human singer becomes the first artist to be awarded with the Zaha Hadid-designed statue, which will be presented to him at the BRITS Nominations Launch Show on Saturday 14 January- where he will also perform.
On the previous week, Rag'n'Bone Man will unveil his debut album, Human, which is set for release on 10 January 2017.
The Uxbridge singer is also preparing to head out on his first headline UK tour.
See his UK 2017 Tour Dates below:
Tuesday 18 02 Academy, Bristol
Wednesday 19 02 Shepherds Bush Empire, London
Thursday 20 02 Shepherds Bush Empire, London
Saturday 22 02 Ritz, Manchester
Sunday 23 Glasgow 02 ABC, Glasgow
Monday 24 02 Institute, Birmingham
Photo: Dean Chalkey