System Of A Down: Steal This Album!
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Steal This Album! Great Record Sales Gimmicks
6. System Of A Down: Steal This Album!
Fed up of fans bootlegging mp3s of their songs, the group released the follow-up to Toxicity with minimal packaging and called it "Steal This Album". It still went platinum in the United States and sold well in Europe too - although nobody's exactly sure how many copies were nicked.