Liam Gallagher teams up with mental health charity for new video

10 October 2022, 10:54 | Updated: 10 October 2022, 12:02

Liam Gallagher - Too Good For Giving Up (Official Video)

The former Oasis star has worked with Talk Club on the clip for Too Good For Giving Up.

Liam Gallagher has teamed up with the men's mental health charity Talk Club for his new video.

The star's latest single is Too Good For Giving Up - and has released a video on World Mental Health Day to tackle to problem of suicide among young men.

Gallagher has collaborated with the men’s mental health charity Talk Club to illustrate the benefits of communicating with peers.

Liam says, “We all know someone affected by suicide which sadly seems to be at an all-time high. I've lost many people far too early and it’s important to talk. I'm really pleased to be able to help in anyway with this song and will be partnering with Talk Club on my track Too Good For Giving Up.”

The song's lyrics note: “Remember you belong here as much as anyone / Even when you’re just about to break" and the video features actor David Jonsson, best known for his role in the BBC drama Industry, walking through the streets of Manchester carrying a huge puppet doppelganger on his shoulders, making the simplest of tasks an uphill battle.

While most passers-by ignore him, he’s eventually joined by a teenager wearing Talk Club’s "How are you? Out of 10?" t-shirt. Step-by-step, more people join and lend their support until the puppet can be comfortably carried.

What is Talk club and how does it work?

Talk Club co-founders Ben Akers and Gavin Thorpe add, “Suicide is the biggest killer of men under 50 - and Liam is a hero to many of that generation. So to be collaborating with him on something that raises the awareness of Talk Club, and gets men talking and improving their mental fitness, will save lives.”

Talk Club provides a global male community of peer-to-peer talking groups, sports clubs and therapy that ultimately prevents suicide. At the heart of their mission is the simple question, “How are you? Out of 10?”.

All UK profits that are generated from Too Good To Give Up will be donated to Talk Club for six months. Liam will also be supporting the campaign by taking over Talk Club’s Twitter account to discuss mental health issues from 11am-12pm this Thursday, 13th October.

For more on Talk Club, see the official website here.