This image appears in the gallery:
The 50 Greatest Record Labels Of All Time
A spin off from major label Polydor, Fiction was established in 1978 by former A&R man Chris Parry. His first signing was The Cure, and although the label ran releases by The Associates and The Passions, it soon became the home of Robert Smith and co. When Parry sold his share of Fiction, the label was rebooted in 2004 with bands like Snow Patrol, Athlete, Elbow, Crystal Castles, White Lies and Ian Brown.