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Radio X takes a look at how the US sporting event went from marching bands to rock groups, pop stars and “wardrobe malfunctions” almost overnight.
Superbowl is the annual championship game of the National Football League (the NFL), which has been played since 1967. Back in the 60s, 70s and 80s, the halftime entertainment was provided by marching bands, cheerleaders and theatrical troupes with names like “Up With People”. However…
It all changed in 1991 when teenybop band New Kids On The Block performed at a show that was sponsored by the Walt Disney Company and Cocoa Cola. Two years later, Michael Jackson was the main attraction and TV viewing significantly increased.
The first big star-studded, multi-performance halftime show was at Superbowl XXXV in which a video sketch featuring Ben Stiller, Adam Sandler and Chris Rock gave way to Aerosmith squaring off against Britney Spears, teen hearthrobs ’N Sync and hip hops stars Mary J. Blige and Nelly for a show-stopping version of Walk This Way.
Understandably, the halftime show for 2002 became a tribute to the victims of the September 11 attacks. Who else could conjure up the right mix of earnestness and stadium-filling spectacle? Step forward U2, who performed Beautiful Day, MLK and Where The Streets Have No Name with aplomb.
This year gained notoriety when Pop Prince Timberlake caused a "wardrobe malfunction" with Pop Princess Jackson's clothing and exposed her boob to the nation. Conservative America went into meltdown, apologies were made and fines were handed out.
After "Nipplegate", the organisers decided to play it safe in 2005, so they hired Good Old Uncle Paul to play some classics on his own. Phew.
Replicating 2005's successful formula, '06 saw the Stones take to the stage, playing two classics and a new one that nobody wanted to hear.
The Purple One - played a medley of his hits, plus a cover of (strangely) Foo Fighters' Best Of You.
Keeping it no-nonsense came the former Traveling Wilbury and solo artist Petty, who climaxed his set with the evergreen Running Down A Dream.
Could you get any more blue-collar than Tom Petty? Well, yes. Here comes The Boss. His set included the legendary Born To Run and an emotionally-charged Glory Days.
The new decade opened with some more limeys - Roger Daltrey and Pete Townshend demonstrated a previously-unknown love for American Football with a set that included Pinball Wizard and Won't Get Fooled Again.
Back to the everything-but-the-kitchen-sink line-ups, Madge was joined by a selection of fine female artists, plus Cee Lo Green and LMFAO. However, Madonna's edgy, credible guest M.I.A. kept it real by flipping the finger at the camera halfway through, leaving the NFL to sue her for $1 million. They settled out of court.
They had the formula down by now - the rocking Chili Peppers shared the bill with the poptastic Bruno Mars. Now there's something EVERYONE can enjoy.
Following the previous year's success, pop princess Perry was joined onstage by the cool vision that was Mr Kravitz. Well, there were guitars present, so it was kind of rock meets pop.
Chris Martin and co played a blinder at Superbowl 50, with the singer being his usual excitable self. The band played Viva la Vide, Paradise, Adventure Of A Lifetime, Fix You and Up And Up.
This year it's the turn of the Mother Monster, Lady Gaga, to take to the Super Bowl stage. The Million Reasons singer promises to bring her over-the-top Pop Art spectacular along with a feeling of "equality" to the show, so no doubt we'll get plenty of drama and political statements come Sunday 5 February. Somehow we doubt that Katy Perry will be making an appearance though...