Jack White: Blunderbuss
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Steal This Album! Great Record Sales Gimmicks
7. Jack White: Blunderbuss
You can get music in a variety of ways these days: record shop, online, supermarkets - or in 2012, via helium balloon. To promote the release of Blunderbuss, Jack White sent 1000 balloons into the air with a flexi-disc of "Freedom at 21" attached to each one. Jack's manager later confirmed they're not sure how many of the discs survived the launch.